SPICY SOCIAL MEDIA

Ancho Reyes is a spicy liqueur made entirely by hand in Puebla, Mexico. Everything from farming the poblano peppers to bottling and labeling the final product is done without the use of machinery for a special and authentic liqueur.

To improve their social media game, we thought it would be fun to craft an ongoing series of chalkboard stop-motion illustrations. Through this eye-catching and scroll-stopping imagery, we were able to tell the story of its creation and emphasize the handcrafted nature of Ancho Reyes.

CREATIVE DIRECTION: Steve O’Connell // Ari Garber

DESIGN / ART DIRECTION: Chris Henry // Jeremy Gilberto // Alex Moreno