JOBSITE SOCIAL MEDIA

I worked on content creation for all Stanley Black & Decker social media platforms, which included onsite photoshoots as well as fun, construction-themed product promotion.

CREATIVE DIRECTION: Steve O’Connell // Ari Garber

DESIGN / ART DIRECTION / PHOTOGRAPHY: Chris Henry

PRODUCER: Niall Segundo

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TRADES PROUD PRINT CAMPAIGN

Oftentimes overlooked is that tradesmen and women are easily earning six figures after only 5 years in the industry; many of them becoming young business owners. Cherry on top is that none of them are eternally in debt to student loans.

Stanley B&D wanted encourage and empower young people to gravitate towards a fulfilling career path in the trade industry, with a little guidance from Stanley along the way.

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