Sounds like an oxymoron. But this is Halo Top. High-protein and low-sugar means you can indulge your way. Go ahead, eat the whole pint…or two.

To announce their new line of fruit sorbets, I crafted fun, in your face 3D type that proved to be an eye-catcher and scroll-stopper. The word “Healthy” combined with a dessert was a great way to get people chattering and engaging with the campaign.

DESIGN / ART DIRECTION: Chris Henry

COPY: Chris Plehal